Video Model · MiniMax

The AI video model built for cinematic storytelling

Hailuo AI (by MiniMax) generates dramatic, emotionally resonant video from text prompts. It's the go-to model for UGC ads that need to stop the scroll with a story, not just a product shot.

6–10sClip length

1080pResolution

1.83MMonthly searches

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About

What is Hailuo AI?

Hailuo AI is MiniMax's video generation model — MiniMax being one of China's leading foundation model companies. Where most AI video models optimize for realism or speed, Hailuo leans into cinematic quality: dramatic lighting, emotional motion, and the kind of visual composition that makes viewers feel something before they hear a word.

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Cinematic composition

Hailuo AI interprets prompts with film grammar — it understands foreground/background separation, dramatic lighting ratios, and camera framing. Output looks directed, not generated.

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Emotional motion

Subject movement in Hailuo videos carries emotional weight. A subject turning toward camera, a slow pan over a product, a moment of reaction — all rendered with intentional pacing that holds attention.

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Prompt-responsive storytelling

Hailuo is uniquely responsive to mood and atmosphere prompts. Describing the feeling of a scene — "golden hour warmth," "quiet confidence," "playful energy" — directly affects the output in ways that other models ignore.

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High global search demand

With 1.83M monthly global searches, Hailuo AI is one of the most-searched AI video models — outpacing several Western competitors. The user base is large and growing, particularly in Asia, Europe, and the Americas.

Use Cases

How DTC brands use Hailuo AI

Hailuo's cinematic style unlocks emotional ad formats that drive high retention and click-through.

Wellness & Lifestyle

Emotional brand story hooks

Hailuo's dramatic lighting and emotional motion make it ideal for wellness brands. A 6-second hook of a morning routine, a transformation moment, or a quiet product reveal can stop the scroll before a word is spoken.

Beauty & Skincare

Cinematic product reveals

Slow reveals, dramatic close-ups, and warm cinematic lighting make Hailuo perfect for premium beauty brands that want their ads to feel elevated — not like screen-recorded tutorials.

Fashion & Home

Aspirational lifestyle content

Fashion and home brands use Hailuo to create aspirational content — the kind of visual storytelling that builds brand equity while also converting. High-retention creative that works in both feed and story placements.

Prompt Guide

How to write Hailuo AI prompts for UGC ads

Hailuo responds strongly to mood, atmosphere, and cinematic direction in prompts. Here are proven patterns for DTC ad output.

Beauty / Skincare

Young woman with clear glowing skin, slow turn toward camera in soft morning light, genuine smile, product in hand, cinematic close-up, shallow depth of field, warm golden tones

Emphasize skin quality, lighting warmth, and emotional expression. Avoid describing product features — show the feeling of using it.

Lifestyle / Wellness

Woman in linen clothing in minimalist kitchen, pouring morning drink with peaceful energy, sunlight streaming through window, slow deliberate motion, cinematic atmosphere, natural color grade

Lifestyle prompts work best with strong atmosphere cues. Include light quality, mood, and pacing words like "slow," "deliberate," or "serene."

Fashion

Confident woman in structured blazer, golden hour rooftop, slow half-turn revealing outfit, hair movement in breeze, editorial composition, film-like quality, warm shadows

Fashion benefits from movement reveals. Include the direction of turn, light source, and at least one dynamic element (hair, fabric, breeze).

Product Hook

Close-up of hands opening premium packaging, satisfying unboxing reveal, dramatic product reveal moment, warm studio lighting, product label clearly visible, cinematic slow motion

For product-forward ads, use "dramatic reveal," "satisfying motion," and specify the lighting clearly. Hailuo renders packaging detail well in close-up.

Comparison

Hailuo AI vs. the alternatives

How Hailuo AI stacks up for DTC UGC ad production.

Feature	Hailuo AI	Kling AI	Seedance 2.0	Runway ML	Veo 3
Cinematic style	★★★★★	★★★★☆	★★★☆☆	★★★★★	★★★★★
Human realism	★★★★☆	★★★★★	★★★★☆	★★★★☆	★★★★★
Prompt mood/atmosphere response	★★★★★	★★★☆☆	★★★☆☆	★★★★☆	★★★★☆
Image-to-video	Limited	✓ Strong	✓	✓ Strong	✓
Max clip length	6–10s	10s	10s	10s	8s
Best for	Emotional, cinematic ads	Lifestyle, beauty	Fast product iteration	Cinematic brand	Premium, audio-sync
UGC ad workflow	✓ via UGCad AI	✓	✓	✓	✓

Workflow

How to use Hailuo AI for UGC ads

4 steps from brief to deployable ad — no Hailuo account required via UGCad AI.

1️⃣

Brief the ad

Enter your product URL and target audience. UGCad AI generates the hook, script, and scene description — including the mood and atmosphere cues that Hailuo responds to best.

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Choose Hailuo AI

Select Hailuo AI from the model picker. Best for emotional lifestyle, beauty, wellness, and premium fashion categories where cinematic quality drives conversion.

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Generate and iterate

Review the clip, adjust the prompt's mood or scene description, and regenerate specific segments. Hailuo's output is notably consistent across variations — less lottery-feel than some competing models.

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Export in ad-ready formats

Download 9:16 for TikTok, Reels, and Stories; 1:1 for feed. Captions, auto-subtitles, and branded overlays applied automatically. Push to your ad account or creative team in one step.

Try Hailuo AI for free →

FAQ

Hailuo AI — frequently asked questions

Hailuo AI is a video generation model developed by MiniMax, a leading Chinese AI company. It generates cinematic, emotionally resonant video clips from text prompts, known for dramatic lighting, strong narrative motion, and film-like visual quality.

Yes. Hailuo AI is the consumer-facing brand for MiniMax's video generation model. The underlying model is sometimes referred to as MiniMax Hailuo AI or MiniMax video. Both names refer to the same technology.

Hailuo AI offers a free tier with limited daily generations. Paid usage is credit-based. When accessed through UGCad AI, Hailuo AI output is available within the platform's subscription — no separate Hailuo account needed.

Effective Hailuo AI prompts describe the scene, subject motion, lighting mood, and camera movement together. Include emotion and atmosphere — "golden hour warmth," "quiet confidence," "soft cinematic lighting" directly influence output quality. Hailuo responds to mood cues more than most competing models.

Hailuo AI's distinguishing quality is its cinematic output — dramatic composition, emotional motion, and visual narrative depth. Where Kling AI focuses on human realism and Seedance on consistency, Hailuo produces footage that feels like it was directed for an emotional impact, not just generated.

Yes. Hailuo AI works well for lifestyle and emotional DTC ads in beauty, wellness, fashion, and home categories. UGCad AI integrates Hailuo within a structured ad production workflow — from brief to exportable ad — with no Hailuo account required.

Kling AI is stronger for human realism and image-to-video workflows. Hailuo AI produces more cinematic, dramatically lit output with stronger narrative motion. For testimonial-style UGC with realistic people, Kling wins; for brand storytelling and emotional hooks, Hailuo is highly competitive.

Hailuo AI supports clips from 6 to 10 seconds per generation depending on the plan and configuration. For UGC ads, 6–8 second hooks are optimal — well within Hailuo's supported range.

Yes, Hailuo AI offers a free tier with limited daily generation credits for testing. Production-volume usage requires a paid plan. Accessing Hailuo through UGCad AI removes the need to manage Hailuo credits separately — it's included in your UGCad AI plan.

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Cinematic UGC ads for your DTC brand — no Hailuo account, no prompt engineering degree required.

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